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Iowa State’s Ivy College of Business, CIRAS to host first digital strategy symposium

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Attendees of the inaugural Ivy Digital Strategy Symposium on Sept. 21 at the Gateway Hotel Conference Center in Ames will have an opportunity to hear from industry leaders, learn about practices for digital strategies and network with other professionals. The event, hosted by Iowa State’s Ivy College of Business and the Center for Industrial Research and Service, is for professionals in marketing, operations, business analytics and technology transformation. Eileen Lau, global head of strategy and transformation for McKinsey & Co.’s tech ecosystem, will give the keynote speech. The event will also include a main-stage conversation with Ben Nimmergut, vice president of Boeing Commercial Airplanes Engineering; Janell Pittman, former chief marketing and digital strategy officer for MercyOne; and Sara Steever, chief technology officer of Paulsen. Attendees will also be able to join breakout sessions on digital marketing strategies, customer experience, artificial intelligence and more. Registration is available here.