Matt Koch has joined the executive team at Sukup Manufacturing Co. as chief marketing officer. Koch, who has worked for the company for 16 years, was previously director of IT and product integration. Koch, a third-generation member of the Sukup family, will help shape the company’s brand in an ever-changing market, the Sheffield-based company said in a press release. Koch’s experience and leadership helped shape the company’s vision for automation initiatives over the past decade. He designed Sukup’s first-generation touch-panel control system for its grain dryers, and he is listed as the primary inventor on several Sukup patents. Koch has also led the IT, engineering and sales departments and new technology initiatives for Sukup globally. “I believe Matt will bring strong leadership and oversight as the Sukup brand continues to evolve to meet customer needs. He will be a valuable addition to our team with his product and industry knowledge,” said Steve Sukup, president and CEO.