Of all the business social media options, LinkedIn is the most valid and the most valuable. But it is not the ONLY.

In order to master business social media, it takes a successful combination of your business Facebook page (where people can “Like” you), your Twitter account (which allows you to “tweet” timely, valuable bits of information), your LinkedIn account (which allows you to make business connections and posts your valuable tweets automatically if you set it up that way) and your YouTube channel (where you can broadcast your value, information and testimonial videos).

LinkedIn allows you to find people who possibly can do business with you, and, more important, it allows people to find you. It has a wealth of CEOs and other C-level people in its network, and millions of entrepreneurs.

Your job, as a master of business social media, is to attract them, not beg them. Your success will come from letting them find you.

HERE’S THE TOTAL BUSINESS SOCIAL NETWORKING STRATEGY: Register “www.yourname.com” If your name is taken, put the words “I am,” or “the great,” or “the one and only” in front of your name. If all of them are available, buy all four. Establish a one-page website. On it, post your philosophy of how you treat customers. This will give you a high ranking (probably a No. 1 ranking) on Google, so that people can easily find you.

Then create a blog in your name. (WordPress, Typepad and Blogger offer free or low-cost options.) Then create your business Facebook page, your Twitter account, your LinkedIn account and your YouTube channel. Make sure they’re all in your name or contain your name. This will give you a half-dozen listings or more on Google.

I also recommend that you go to www.aceofsales.com, and establish an account. It’s only $20 per month and lets you access Facebook, LinkedIn and Twitter from the homepage with one click. It will also allow you to send out an e-mail magazine (e-zine).

Now, here’s what to do:

1. Tweet a value message every day. Just one. Something that your customers and your prospects would consider valuable. Make certain that you end it with a hash tag (#) and your name. This way people can find you if they do a search.

2. Blog one paragraph every day that includes your tweet. Something that others consider valuable. Just wake up in the morning and start writing.

3. Connect your social media accounts so that what you post on one appears on all of them.

4. Post events of importance on your business Facebook page. Especially post interactions with customers.

5. Now begin the invitation process. Invite everyone you know to join you on LinkedIn, Like you on Facebook, follow you on Twitter and check out your YouTube videos. MAKE THE INVITATION A PERSONAL ONE, NOT A STANDARD ONE. Once people start to receive valuable information from you on a regular basis, they will comment on your Facebook page. They will re-tweet you. And they will want to connect with you proactively via LinkedIn.

5.5. What’s YouTube got to do with it? Take a look at the Jeffrey Gitomer channel on YouTube. I’ve taken 100 short value messages and videotaped them. Posting your content on YouTube gives people an opportunity to get to know you. You don’t need to have a million views on your YouTube videos to make them valuable; you only need a handful of executives and other decision makers to regularly look at your posted messages. Eventually they will click and buy from you.

Join me on each of these social media to see what I do and learn how I’m beginning to monetize it – so you can do the same.

Jeffrey Gitomer can be reached by phone at (704) 333-1112 or by e-mail at salesman@gitomer.com. © 2010 Jeffrey H. Gitomer