McGladrey LLP on Thursday announced it will adopt RSM as a common brand name, uniting with fellow firms of its global network RSM International to further strengthen the organization’s position as the leading global provider of audit, tax and consulting services focused on the middle market, the firm said in a release. Recent global brand research showed that current and prospective clients view both McGladrey and RSM as leading brands focused on serving the middle market. The brand will officially launch on Oct. 26, when RSM International firms will adopt the unified global brand name, “the power of being understood” brand positioning and a new logo. All RSM International firms are and will remain independent legal entities, but will uniformly carry the RSM brand name. McGladrey LLP will change its legal name to RSM US LLP. McGladrey has about 175 full-time employees at its Des Moines office, according to the 2015 Book of Lists.