“The addition of Selectable Media further enhances our ability to offer clients innovative native and engagement-based advertising solutions across both Meredith Digital’s audience of more than 60 million monthly unique visitors and Selectable Media’s extended media network,” Meredith National Media Group President Tom Harty said in a release.

Selectable Media provides advertisers with a unique way to engage audiences through native advertising solutions and by providing ad-supported access to relevant consumer content. Its client list includes major companies across a variety of industries, including Merck & Co. Inc., Capital One Financial Corp., GEICO, PetSmart, Del Monte Foods and Chipotle Mexican Grill Inc.

“With its unique ability to deliver 100 percent viewable and engagement-based video and native advertising to real audiences, Selectable Media deepens our ability to provide marketers with an unparalleled suite of industry-leading and large-scale branded content creation, distribution and optimization solutions,” said Jon Werther, president of  Meredith Digital.  

As part of the acquisition, Selectable Media CEO Matt Minoff will oversee Meredith Digital’s ad products and operations, and Selectable Media’s chief operating officer, Marc Rothschild, will oversee all of Meredith Digital’s advertising sales, sales marketing and account management teams. They will report to Werther and be based in Meredith’s New York offices.

“We are excited to become a part of Meredith’s best-in-class digital media business, and are looking forward to unlocking new revenue categories and opportunities that can leverage its rich content, audience and consumer database,” Minoff said.

The acquisition is the latest of several made by Meredith’s digital media business, among them its acquisitions of Allrecipes.com and Mywedding.com, and an agreement with Martha Stewart Living Omnimedia to operate MarthaStewart.com, Marthastewartweddings.com and the Martha Stewart video content library.