Meredith magazine ups mobile platform
Meredith Corp.’s Family Circle magazine will begin using technology from mobile marketing service provider Snipp’s Mobile Me platform.
Articles throughout the magazine will include a number that readers can text for more information to be sent to their smart phone, including recipes, shopping lists and videos.
“We know our readers love seeing delicious comfort foods on our covers and we wanted to further deepen the 360-degree experience that readers have with our magazine,” said Publisher Diane Papazian in a Meredith news release.
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