Steve Crowe

Meredith Corp. announced today that it has hired Steve Crowe as vice president of consumer marketing. In this newly created position, Crowe will be responsible for the marketing of all Meredith media products to consumers, focused on overseeing all subscriber acquisition and retention efforts. He will also lead other digital media marketing efforts such as search engine marketing and email marketing. He spent the last five years at Hallmark Data Systems as vice president, chief operating officer and general manager, and prior to that, 15 years with Time Inc. Crowe will be based in Des Moines and report to Andy Wilson, senior vice president of consumer revenue. “Steve is on the cutting edge of marketing technology, electronic and email marketing, and auto renewal strategies,” Wilson said.