Host: Iowa Chapter of the American Marketing Association
About: Social listening strategy varies brand to brand depending on what the job to be done is. That focus could be understanding positive or negative sentiment toward a new product launch, or which platforms customers spend the majority of their time on, or where best to place paid ads. Times are changing, and there are now rules of the road and rights-to-play when it comes to being online. Speaker: Jennifer Hill is a self-proclaimed brand junkie and grassroots brand builder at the Kraft Heinz Co. She has been featured in AdAge, Marketing Dive and Social Media Today. 
When: 11:30 a.m. to 1 p.m.
Where: Holiday Inn Des Moines Downtown-Mercy
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