Host: American Advertising Federation of Des Moines
About: Which is evolving faster: social platforms or the audiences who use them? Social media is no longer about garnering likes and comments, but about using data and content to influence all stages of the consumer journey, optimize experiences, and build relationships that extend beyond social. So, how can marketers fully take advantage — and prove their efforts are worthwhile? 
In this session, attendees will learn: 
– New social platform advancements/trends and how to implement them in your marketing mix. 
– How to effectively prove the value of paid social to key stakeholders.
– Predictions on the future of social media.
When: 11:30 a.m. to 1 p.m.
Where: Greater Des Moines Botanical Garden
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