Nonprofit organizations raised 35 percent more through online contributions last year than in 2009, according to a new report on giving trends by Blackbaud Inc.
    
“2010 saw the continued growth in the importance of online fund raising for nonprofit organizations,” said Steve MacLaughlin, Blackbaud’s director of Internet solutions. “A recovering global economy, online response for disaster relief, peer-to-peer fund raising and the role of social media in the nonprofit sector all shaped 2010.”

The 2010 Online Giving Report includes 24 months of online giving data from 1,812 nonprofit organizations from The Blackbaud Index of Online Giving, online major giving data from 2,190 nonprofits, and data on both online and offline giving representing $5.1 billion in total fund raising from 1,438 nonprofits.

The 34.5 percent year-over-year increase in online fund raising was led by large organizations, which had a 55.6 percent increase in online contributions. Smaller nonprofits grew by 22 percent, and medium organizations grew by 15.9 percent compared with the same time period in 2009.

Last year, 88 percent of nonprofits received at least one online gift of $1,000 or more. The median online donation of $1,000 or more was $1,250, and the largest amount given online in the analysis was $100,000.

The report can be downloaded at www.blackbaud.com/bb/online/fundraising.aspx