Principal Asset Management has launched the Focused Blue Chip ETF, which will be a large-cap growth portfolio managed by Principal Aligned, the equities investment team managing mid-cap and blue chip strategies for Principal. Principal Aligned, with $44.4 billion in assets under management, focuses on competitively advantaged businesses led by owner-operators. According to a news release, demand for large-cap growth ETFs has increased in recent years, with a total AUM of $411 billion in the category as of Dec. 31, 2022. Actively managed ETFs are also seeing increased interest, attracting about 30% of the total flows to ETFs as of May 2023. With the addition of the Focused Blue Chip ETF, Principal now offers 15 ETFs, representing a combined $2.4 billion in assets under management.