The Iowa chapter of the American Marketing Association (AMA Iowa) will host its annual Experience conference on Oct. 9. The conference will open with keynote speaker Julia Fitzgerald, former chief marketing officer of Build-A-Bear. Other speakers include area businesses such as Blue Compass, Lessing-Flynn and International Marketing Communications Inc., an a local Hispanic-owned marketing company helping marketers reach Iowa’s fastest-growing demographic. The conference will be at the Hilton Garden Inn at 8600 Northpark Drive in Johnston. Registration is open now through Sept. 30. To register and view the full agenda, click here.