Registration is now open for the second annual Ivy Sales Innovation Summit, which will be held on May 17 at the Iowa State University Alumni Center. The one-day conference is designed for leaders seeking best practices in sales and will focus on strategies to build sales talent and maximize the use of existing sales technology. Keynote speaker Daniel J. Houston, chairman, president, and CEO of Principal Financial Group, will share his views on the importance of selling effectiveness for long-term business success. Other featured speakers include Kyle Roed, VP of human resources for CPM Holdings and host of the Rebel HR podcast, and Mike O’Connell, a leadership coach and former Iowa State football captain. The registration fee is $199, and registration ends on May 9. The Ivy Sales Innovation Summit is co-hosted by the Debbie and Jerry Ivy College of Business and Iowa State University’s Center for Industrial Research and Service (CIRAS). The event is made possible by support from CIRAS and the Ivy Sales Forum, a collaboration between the Ivy College of Business and 15 industry partners to advance professional sales.