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Shoppers get physical on smartphones

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A majority of the respondents to an Adobe Systems Inc. survey – 62 percent – said they have bought physical goods from their smartphone devices in the last six months, Mobile Commerce Daily reported.

The greatest number of respondents – 45 percent – spent $249 or less over the last 12 months. By comparison, the average annual online spending per shopper in 2010 is estimated at $1,139, Adobe said. Of those who have purchased from their mobile devices, a majority report spending more than an hour a week mobile shopping, on both mobile websites and downloadable applications.

Sheila Dahlgren, senior director of product marketing for Adobe, told Mobile Commerce Daily that iPhone users, men and consumers ages 30-49 make purchases more frequently, buy goods in more categories and generally spend more time shopping via mobile devices than their peers.

The survey found that 66 percent of iPhone users and 58 percent of BlackBerry users spent $250 or more on mobile purchases in the last year compared with their peers.

The most purchased consumer goods category is shrink-wrapped entertainment, including movies, music and games, purchased by 43 percent of the respondents, followed by clothing, shoes and jewelry, purchased by 30 percent of the respondents, Dahlgren said.

Those categories were followed by electronics and books, 28 percent, and magazines and newspapers, 26 percent.

The majority of respondents favored using Web browsers over downloadable mobile apps for accessing product and other shopping content.

Click here to read more about the survey.