VIDEO: How gender is shaping campaign strategy
BPC Staff Apr 30, 2018 | 2:52 am
<1 min read time
51 wordsAll Latest News, Women’s and Gender IssuesYou’ve seen the ads. Women are embracing their identities and experiences as women in campaign messaging. Christine Matthews (president, Bellwether Research; Gender Watch expert contributor) and Kelly Dittmar (CAWP scholar; Gender Watch project director) discuss the utility of these appeals and how gender is shaping campaign strategy in election 2018.