VizyPay, a payment processing fintech company serving small businesses, has expanded its leadership team with the addition of Director of Independent Sales Organizations Partnerships Ricky Onofre, pictured, and Regional Directors Tod Kellen and Erik Martinez. Onofre started at VizyPay in 2019 as a sales director, a news release said. In his new role, he will maintain relationships in the sales and payments spaces and identify new opportunities for partnerships with independent sales organizations. “Our goal is to show the mom-and-pop shops of the Midwest that adopting new technology tools and CRM processes doesn’t have to be intimidating. It is my job to coach our ISO partners so they can provide that expert insight and introduce simple but powerful payments technology to small businesses that’ll only elevate their capabilities,” Onofre said in the release. Kellen and Martinez join VizyPay with over 50 years of combined experience to oversee relationships within their respective regions. The two will develop business-to-business sales force teams and represent VizyPay across the Midwest and the country. Kellen is a board member of the Midwest Acquirers Association, which acts as a resource for the payments community in the Midwest. VizyPay has added 40 new staff members in the last two months, according to a company spokesperson.