As an ongoing feature, staff members at the Des Moines Public Library will recommend a business-related book to add to your reading list. Find this and more books like it at any of the Des Moines Public Library’s six locations and online at dmpl.org. And find information on how to get a FREE library card and all its benefits at dmpl.org/get-carded.

Des Moines Public Library business book pick: “Converted: The Data-Driven Way to Win Customers’ Hearts” by Neil Hoyne.

Why you should read it: Neil Hoyne, Google’s chief measurement strategist and a senior fellow at the Wharton School, delivers a simplified playbook for using data to build a customer base and keep those customers engaged. Hoyne’s book recommends building business around long-term customer relationships and using data to understand who those customers are, what they need and where to find more of them.