Women are more optimistic about business performance, NAWBO study finds
BY LIFT IOWA STAFF | @LiftIOWA
Women are more optimistic about business performance than they were in 2013, according to the 2015 State of Women-Owned Business Report, authored by the National Association of Women Business Owners (NAWBO) and Web.com.
It’s the third year NAWBO and Web.com have released the study, BizWomen.com reported, and this year the organizations found that 93 percent of the women surveyed are optimistic about their business’s overall performance, up from 81 percent in 2013.
The new report surveyed more than 300 NAWBO members around the country to learn more about the environment businesswomen face today.
“I think the economy has gotten better, and also the buzz about the economy has changed,” said Darla Beggs, the national chair of NAWBO. “People feel better about hiring, upgrading technology and investing in the business.”
Also in the report, optimism for women-owned startups did drop from last year, but 88 percent of respondents predict more women will start a business this year.
The study also looked into women’s motivation for starting businesses, and more women said the “ability to do something you are passionate about” is more important than the desire for a flexible work schedule.
“The conventional wisdom is women want work-life balance or flexible schedules,” said Web.com CEO David Brown in this Forbes article. “Our research points out it’s really something different. Women want to have a passion and a strong interest to be engaged in that activity.”
Female founders are also making waves in employment opportunities.
“The only bright spot in recent years with respect to privately held company job growth has been among women-owned firms,” Beggs said in the Forbes report. “They have added an estimated 274,000 jobs since 2007.”
As for men-owned and equally-owned firms? Employment has declined over the past seven years, Beggs said.