The Iowa Healthiest State Initiative announced the launch of a new online registration system for its Double Up Food Bucks program. For the first time, Supplemental Nutrition Assistance Program users in Iowa can enroll online at my doubleupiowa.org — eliminating the need to sign up in person at participating locations. This enhancement aims to increase accessibility and…

Hy-Vee is partnering with basketball star Caitlin Clark to offer Caitlin’s Crunch Time cereal, which will benefit the Caitlin Clark Foundation. Previously, Caitlin’s Crunch Time cereal was only available in select Hy-Vee stores throughout Iowa, and stores very quickly sold out. This time, all Hy-Vee stores will offer the cereal across the Midwest for a…

Landus has begun a field test of commercial-grade, locally produced green ammonia fertilizer in Boone to see how it performs for farmers. “By producing fertilizer locally, we’re giving farmers more control and reducing exposure to supply disruptions. Boone is setting the standard for what’s possible when tech, infrastructure, and agriculture align,” Sam Caton, interim CEO…

The Creighton University Mid-America Business Conditions Index came in at 53.3 for April, down from March’s 56.7. The index is above the growth neutral reading for the fourth consecutive month; in February it reached 52.0, in January it sat at 51.1 and in December was 58.7. The index uses the same methodology as the Institute…

The Iowa Healthiest State Initiative announced it is supporting Mental Health Awareness Month this May with the release of the 2025 Make It OK Toolkit. The toolkit includes mental health resources and a series of stories highlighting the mental health journeys of University of Iowa athletes Ethan Hurkett, Payton Sandfort, Kelli McGroarty, Jerquavia Henderson and…